RED Honorary Brand Award: Honoring SME Excellence

Founded in 2020 by multi-talented artiste and entrepreneur Lawrence Hiew, the RED Honorary Brand Award (RHBA) was created during the height of the COVID-19 pandemic with a clear mission: to provide SMEs and brands with a stronger platform to collaborate, grow, and gain greater visibility in an increasingly competitive landscape.

The inaugural edition of RHBA took place on 20 December 2021 at The Star Gallery, The Star Vista, marking a powerful beginning for this annual recognition platform. The event drew strong support from business leaders, entrepreneurs, and renowned local personalities.

Guest presenters included celebrated artistes Zen Chong and Sora Ma, along with acclaimed movie director Jason Lim. The evening was helmed by prominent hosts Wallace Ang and Sherraine Law, with roving hosts Terry Tan and Mireen Ng engaging attendees and bringing the night’s vibrant atmosphere to life.

Reflecting on the vision behind RHBA, Founder Lawrence Hiew shared:

“The pandemic taught us the importance of resilience and collaboration. I wanted to build a platform where brands and SMEs could come together, support one another, and showcase their strength to the wider community. The RED Honorary Brand Award is not just about recognition—it is about creating lasting impact and opportunities for growth.”

He added:
“Seeing the overwhelming support from the Singapore business and entertainment communities during our first edition was truly humbling. RHBA is here to stay, and we will continue to shine a spotlight on brands that embody innovation, excellence, and commitment.”

The RED Honorary Brand Award continues its mission to recognize and honor outstanding enterprises while empowering them to achieve greater success locally and internationally. The 2021 edition was proudly presented by Four Star Mattress, whose generous support during the COVID-19 pandemic has been invaluable.