 The second edition of the RED Honorary Brand Award (RHBA) took place at PARKROYAL Hotel on Beach Road, celebrating the achievements of outstanding brands and enterprises from Singapore and, for the first time, Malaysia. Established in Singapore, RHBA is a biennial award that recognizes companies for their exceptional brand performance, credibility, and public trust, while promoting opportunities for cross-border collaboration between Singaporean and Malaysian businesses.  Close to 50 brands and enterprises gathered for a gala evening that showcased the growing interest in cross-border recognition and networking. The event was graced by brand owners, entrepreneurs, personalities, and celebrities, marking a night of celebration, inspiration, and business excellence.
Top Winners Across Key Categories: Food & Beverage Leading the category is House of Seafood, followed by Arteastiq DePatio, Goldleaf Restaurant, Shrimp Prawn Seafood, and Ameising Hikaru. Beauty & Wellness Free Skin & Body Perfect takes the top spot, with Energia Singapore, Skye Organic Hair Spa, Heart Springs Spa, and Pretty Easy completing the Top 5. Interior & Household Four Star Mattress leads the category, followed by Wells Singapore, My Digital Lock, VnA Design, and J.Keart Alliances.  The Heartlanders' Choice Award Uncle Louis Famous Chicken Rice tops the list, with Heartlight Hair Studio, CityZen Wellness, ADSBOX Entertainment, and Intensity Pte Ltd recognized as other winners. The Influencers' Choice Award Dessert Moments claims the Number One spot, followed by Peng Guan Bak Kwa, Elcado Singapore, Gui Ren Tang, and 28Cubed. The Celebrities' Choice Award GEO Origin is the winner, with Pro Trim Hair Salon, For Facebody Clinic, True Fitness, and Freshskin Beauty Specialist recognized as Top 5. Singapore Most Trustable Brand EVISU was awarded Number One, with Lim Ah Boy, Kee Song Group, Project Awareness, and Fairy Group Ventures rounding out the Top 5. Malaysia Most Trustable Brand Dr Ang Aesthetic leads the list, with Sun Gourmet Kitchen and Pusat Rawatan Tradisional Cina Goh Tiam Huat also recognized.  Professional & Outstanding Individual Awards:
RED Hall of Fame Enterprise: Lim Ah Boy Looking ahead, the third edition of RHBA in 2025 will expand its reach to include brands and enterprises from Taiwan, continuing its mission to recognize excellence and foster cross-border business collaboration.
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